Privacy Policy

Privacy Policy

Effective Date: [10/03/2025]

1. Introduction

Welcome to Marshmallow ("we," "our," "us"). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://mymarshmallow.co.uk/ (the "Site").

2. Data Controller

Marshmallow is operated by Iyr Trading Ltd, located at 37 Bertha Road, Birmingham, B11 2NN. For any data protection queries, you can contact us at:

• Phone: 0330 120 2125
• Email: hello@mymarshmallow.co.uk

3. Information We Collect

We may collect and process the following data about you:

• Personal Identification Information: Name, email address, phone number, etc.
• Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Site.
• Usage Data: Information about how you use our website, products, and services.
• Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

4. How We Collect Your Data

We use different methods to collect data from and about you including:

• Direct Interactions: You may provide data by filling in forms or by corresponding with us by post, phone, email, or otherwise.
• Automated Technologies or Interactions: As you interact with our Site, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this data by using cookies, server logs, and other similar technologies.

5. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your data in the following circumstances:

• Performance of Contract: Where we need to perform the contract we are about to enter into or have entered into with you.
• Legitimate Interest: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Legal Obligation: Where we need to comply with a legal obligation.

6. Sharing Your Data

We may share your personal data with:

• Service Providers: Third parties who provide IT and system administration services.
• Professional Advisers: Including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
• Regulatory Authorities: HM Revenue & Customs, regulators, and other authorities based in the United Kingdom who require reporting of processing activities in certain circumstances.

7. International Transfers

We do not transfer your personal data outside the European Economic Area (EEA).

8. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed.

9. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

10. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to access, correct, or erase your personal data, and the right to object to or restrict processing of your personal data.

11. Third-Party Links

Our Site may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• Phone: 0330 120 2125
• Email: hello@mymarshmallow.co.uk
• Address: Iyr Trading Ltd, 37 Bertha Road, Birmingham, B11 2NN